You may be asking yourself, do I really need to spend the money to send out holiday cards to customers? Don't I already do other things that are important and skipping this is really not a big deal?
In today's economic climate, most businesses are looking for ways to cut costs -- and nixing the holiday cards to clients or customers may be one of them. This strategy, however, may cost a business more than it saves.
Sending business holiday cards is actually a subtle and cost-effective form of advertising that shouldn't be viewed as an optional part of the marketing budget to be slashed when funds get low.
1. It's good manners - Your customers have given you their business -- and their money. It's only courteous and respectful to acknowledge them with a holiday card to show that you appreciate them, consider them important and wish them a happy holiday.
2. It allows you to send a unique message about your company - A business holiday card is an opportunity to include a warm, heartfelt message from your company that reflects your core values in a way that a standard marketing piece may not. Forget the generic cards and go with custom holiday cards that are unique for your company and reflect what they stand for. This will resonate with customers more than any brochure or billboard ever could.
3. Any form of outgoing communication is a good one- Seize any and every opportunity you can use to communicate with your customers. It is a proven rule that the amount of business, traffic and money you have coming in is equal to the amount of communication and promotion you have going out. So if you want to increase your incoming calls, number of leads, sales and ultimately your bottom line, utilize every communication channel you have available and communicate!
I hope that this helps you make a decision on wether you feel business holiday cards are important and that they are much more than a card, but huge tool for marketing yourself.
-Tiffany, Marketing Specialist